Sector Intelligence Reports
The SI Team continually work on various insight pieces and reports. These include:
Big data, AI and predictive analytics in health and social care
The rise in big data technologies is driving the healthcare industry’s growth by revolutionising how we can treat disease. Evidence-based medicine is one of the major catalysts for this transformation. Big data analytics provides a comprehensive view of a patient’s health condition to enhance their outcomes. In the coming years, not only will patients, hospitals, and insurance companies benefit from this innovation, but the healthcare sector will undergo a vast improvement….
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Marketing trends in the life sciences sector
Marketing trends are constantly evolving, and life science companies should keep up to date with developments in this sector to remain agile and reactive. This report looks at recent global trends in marketing and perspectives for life sciences and smaller businesses. The impact of Covid-19 is considered, including the heavier reliance on digital marketing methods. The report looks at survey data of various digital marketing tactics, determining which are considered the most and least effective at communicating to audiences in the life science, medical, and health industry…
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