Main purpose of role

Digital communication is a key part of the organisation’s approach to communications planning and implementation. The post holder will support the Head of Communications and PR (HCPR) in the development and delivery of social and digital communications strategies and action plans.
The post holder will be a ‘digital native’ who is able to work with the communications team to develop creative ways to engage audiences with the purpose and aims of the organisation. They will be required to use scheduling tools and plug-ins to plan content in advance, as well as be proactive on social media by managing social media accounts in a helpful, responsive and friendly manner.
They will be expected to:

  • Co-ordinate the online communications schedule, track social media influence, partner with other teams and staff to ensure appropriate online messaging and relevancy, ensure consistency of messages and report on levels of engagement and activity.
  • Be responsible for the day-to-day social media activity for the organisation, generating and creating content for channels and partner organisations (which includes written, photographic, audio and video). This is as well as editing material prepared by others, gaining approval and sign-off and sharing content online in the most appropriate formats based on the individual channels.
  • Provide training and expertise in social media and digital channels to individuals, groups and programmes – either in informal coaching sessions or in a formal group meeting.

Main duties and responsibilities

The post holder will take the lead in co-ordinating digital activity across web and social media channels that will support the organisation to reach its key audiences, building trust and creating an open network for engagement.
In particular, they will:

  • Develop effective relationships with the organisation’s key stakeholders, which includes the health and social care sectors, NHS Wales, industry and academic partners.
  • Encourage debate and build our influence on social media (including Twitter, LinkedIn and YouTube) by maintaining and implementing the organisation’s content calendar.
  • Use online analytics tools (including Google Analytics) and other metrics to evaluate and provide regular reports of the effectiveness of our digital communications activity and make recommendations on where improvements could be made.
  • Maintain and regularly update the organisation’s image library to support our communications activity and campaigns, identifying gaps and securing new image assets as necessary.
  • Record audio/video content. Create and edit assets using Photoshop, Final Cut or other software packages.
  • Horizon scan for emerging digital innovations that are beneficial for the organisation to adopt to better engage with all our stakeholders.
  • Be the main point of contact within the organisation for advice, support and training on the use of social media.
  • Be responsible for building relationships with colleagues across the organisation and our partners to help them better understand the opportunities that social media presents and the ways in which it can be used to promote their work.
  • Report live from significant events and conferences, for example ‘live tweeting’ and video content.
  • Undertake surveys and audits as necessary for communications work.
  • Attend, report to, and contribute to discussions at meetings of the organisation’s communications team.
  • Maintain and develop our public-facing websites and intranet, creating engaging online content that will drive more visitors to our site and keep them there for longer. Ensure that information on the websites is current, informative and compliant with the organisation’s Welsh language scheme and data protection policies, as well as creating both the content and design of its e-communications.

To apply, please forward a comprehensive CV with educational and professional qualifications, full employment history and current salary, in addition to a supporting statement.

The supporting statement should be no more than three sides of A4. Please provide evidence in the statement of your suitability against the criteria in the person specification and explain why you are interested in the position.

Applications should be submitted to

Closing date: 4 August 2019 

Assessment date: 19 August 2019

For more information on the role, please see the job description below: